Founded in late 2012 by visionary and CEO Hamed “CNote” Jalaly, the urban clothing brand found its way into popular stores Tradition (Beverly Center) and Drip (Hollywood Blvd.) before even launching a retail website. The cut and sew quality, fitted cut, and striking message designs on the brand’s t-shirts were in high demand from Day 1, spilling over into snapbacks, backpacks, tank tops, and smaller sizes for the ladies. Jalaly expanded the brand by adding high quality .925 silver jewelry including stunning rings, bracelets, and earrings – establishing the urban brand as more than just clothing, but an entire lifestyle. Rich and Rotten celebrates the middle man, Rich and Rotten honors the passionate individual making moves daily with an excuse-free state of mind. Rich and Rotten salutes the self spoiler that’s proactively making their dreams a reality.[/vc_column_text][mk_padding_divider size=”60″][/vc_column][/vc_row][mk_page_section layout_structure=”full” bg_image=”http://richandrotten.com/wp-content/uploads/2014/11/00TOPA1.jpg” attachment=”scroll” bg_position=”center center” bg_repeat=”repeat” bg_stretch=”true” enable_3d=”true” speed_factor=”-0.1″ bg_video=”no” video_mask=”false” bg_gradient=”false” gr_end=”#1e73be” video_opacity=”0.6″ top_shadow=”false” section_layout=”full” sidebar=”sidebar-1″ min_height=”100″ full_width=”true” full_height=”false” intro_effect=”false” padding_top=”200″ padding_bottom=”190″ margin_bottom=”0″ first_page=”false” last_page=”false”][vc_column width=”1/1″][/vc_column][/mk_page_section][vc_row][vc_column width=”1/1″][mk_padding_divider size=”50″][vc_column_text disable_pattern=”true” align=”left” margin_bottom=”0″]Infact, Rich & Rotten purposely sets itself apart from the “urban norm” with its inspiring and unique designs depicting the overall meaning of the brand’s moniker. “Our designs capture the lifestyle of those on a journey between struggle and success. There’s a reason for every shirt we design and a story behind each one. Everybody has aspirations of being rich but no one is perfect and it’s not always pretty on the way up,” explains CNote. The brand’s hottest selling t-shirt, dubbed the “Corporate Goon,” shows a butler holding a silver dish with stacks of money while wearing a ski mask – an example of the gritty side of the upward grind for wealth and success.
The quickly expanding brand is run by a close-knit team of Jalaly’s friends made up of Charles Gibson, Jared Lewis, and Brandon Williams, who have all worked together since the beginning. With a strategic purpose and message behind its name, Rich & Rotten is more than just high quality clothing and jewelry – it’s a way to be proud of those who came from the bottom and made it happen and a beacon of inspiration to the next person trying to pursue their dreams.
This is the brand of self expression already enjoyed by the crème of the crop of Hollywood fast past Influencers. Shop Rich & Rotten online at www.richandrotten.com and in Tradition, Drip Hollywood, Kicks Cartel, Mensland. Keep up with the latest Rich & Rotten news at www.twitter.com/richandrotten and www.instagram.com/richandrotten.[/vc_column_text][mk_padding_divider size=”60″][/vc_column][/vc_row]