Privacy policy

This Privacy Policy describes how your personal data is collected, used, and shared when you visit or make a purchase from www.richandrotten.com (the “Website”).

PERSONAL DATA WE COLLECT

When you visit www.richandrotten.com, related websites and our Social Media, Rich & Rotten collects small pieces of data about your device, your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Website, we collect data about the individual web pages or products you viewed, what search queries referred you to the Website, and data about how you interact with the Website. We refer to this automatically-collected data or “Visitor Data.”


RICH & ROTTEN WEBSITE COLLECT VISITOR DATA USING THE FOLLOWING TECHNOLOGIES

- “Cookies” are pieces of code that are placed on your device and include an anonymous unique ID number. To learn more about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

- “Log files” track actions occurring on the Website, and collect anonymous data including your IP address, browser info, Internet provider (ISP), referring/exit pages, and date/time stamps.

- “Web beacons,” “tags,” and “pixels” are electronic files used to record data about how you browse the Website.


During checkout, through the Website, we collect certain data from you, including your name, billing address, shipping address, payment data (including credit card numbers), email address, and phone number. We refer to this data as “Order details.”


When we talk about “Personal data” in this Privacy Policy, we are talking both about anonymous  Device tracking data and Visitor order details.


HOW DO WE USE YOUR PERSONAL DATA?

We use the order details that we collect to fulfill any orders placed through the Website (including processing your payment info, shipping details, and providing you with invoices and/or order confirmations).

Additionally, we use this order details to:

  1. Communicate with you;
  2. Monitor our orders for potential risk or fraud; and
  3. According to the information you allowed us to collect, provide you with information or ads related to Rich & Rotten products.

We use the Device data that we collect to monitor potential risk of fraud (your IP address), and more generally to improve and optimize our Website (by generating analytics about how our customers browse and interact with Rich & Rotten, and to optimize our marketing and advertising campaigns).


SHARING YOUR PERSONAL DATA

We may share your Personal information with third parties for marketing purposes only, as described above. For example, we use the Shopify platform to build and maintain our Website. To learn more how Shopify uses your personal data click here

Our website also uses Google Analytics to help us improve our customer’s experience using our Website. You can learn more about how Google uses your Personal data here. You reserve the right to opt-out from Google Analytics here. 


Rich & Rotten, INC. also reserves the right to share your Personal data to comply with applicable US laws and regulations, to respond to a subpoena, search warrant or other lawful request for data we collect, or to otherwise protect our rights.

As described above, we use your Personal data to provide you with targeted ads and marketing communications we believe may be accurate to your interests. 

For more data about how retargeting ads work, you can visit the Network Advertising Initiative’s (“NAI”) educational page.

You can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal.

 

DO NOT TRACK

Please note that we do not alter our Website’s data collection and use practices when we see a Do Not Track signal from your browser.


YOUR RIGHTS

If you are a European resident, you have the right to access personal data we hold about you and to ask that your personal data be corrected, updated, or deleted. If you would like to exercise this right, please message us at info@richandrotten.com

Additionally, if you are a European resident we note that we are processing your data in order to fulfill contracts we might have with you (for example if you make an order through the Website), or otherwise to pursue our legitimate business interests listed above. 

Please note that your data may be sent outside of Europe, including to Canada and the United States.


DATA RETENTION

When you place an order through the Website, we will maintain your order details for our records unless and until you ask us to delete your data.


CHANGES

We may update this Privacy Policy anytime in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons or changes in United States governmental regulations. 


CONTACT US

If you have questions, or if you would like to make a complaint, please contact us by e-mail at info@richandrotten.com or by mail using the details provided below:


RICH & ROTTEN, INC. 

6521 Hollywood blvd., Los Angeles, CA

UNITED STATES, 90028