Our Story
Rich & Rotten is more than just a designer streetwear brand it’s a lifestyle that reflects the full spectrum of life’s experiences. Our designs celebrate the beautiful riches beyond wealth: spirit, family, love, and the grit behind every success story. Rooted in authenticity, we create apparel that tells real stories and connects deeply with those who wear it.
Designed for Every Chapter
From tees and hoodies to jackets, denim, and accessories, every piece in our collection blends premium craftsmanship with bold design. Each item is crafted to motivate, teach, and impact - whether you’re hitting the streets or owning your space. Rich & Rotten stands for quality you can feel and style that speaks louder than words.
Our Mission
Our mission goes beyond clothing. We aim to inspire and empower through designs that challenge, motivate, and resonate. Rich & Rotten embraces life’s dualities — the beautiful and the broken — and channels them into every stitch. We’re here for those who live boldly, fight daily, and wear their truth unapologetically.
